Are you part of the 95%?

Are you a woman?

If you said yes, then you may be part of the 95% of women who will be their family’s primary financial decision maker at some point in their lives.

That’s a staggering number I wasn’t expecting, but at the same time not fully surprised. I found this fantastic JPEG on investmentnews.com and thought I would share.

I’m a numbers nerd, as I’m sure you should know by now. But even those that might not like numbers as much will be surprised or at the very least intrigued by these numbers.

What are your thoughts?

-Financial Landscaper

The Economics of Plants VS Zombies

Even if you don’t have a smartphone, I’m sure you’ve at least heard of the popular game “Plants VS Zombies.” The plot of the game is that your neighborhood is under attack by a bunch of different Zombies. The only way to protect you and your family is by planting various plants that shoot, blow up, stall, or stomp on them to (re)kill them. It’s a strategy game that puts your Plants VS the Zombies…

You don’t get an endless supply of plants of course, because that makes the game WAY too easy and what’s the fun in that? You have to pay for plants with sunlight. Sunlight comes from either the sun (obviously) randomly or sunflowers (or a mushroom at night). Either way you start off with 50 in your bucket to spend on a plant.

Example of prices are as followed:

Sunflower 50

Shooting Plant 100

Potato bomb 25 (one time use)

The sun will randomly shine down to increase your pot (25 at a time), but do you choose to wait to gain more or do you plant a sunflower to hopefully make it increase?

There are different strategies to play the game, but the one that I have found the most useful is plant as many sunflowers as soon as possible so that you can get sunlight quickly. Then plant the attacking plants as needed when zombies start to attack. Don’t randomly start planting them until you see the zombies coming so that you can grow your sunlight bank faster.

Now what does all this have to do with economics?

It’s a great way to have kids relate something they enjoy doing to saving. Instead of sunlight, they save their allowance/earnings for a rainy day or maybe the Zombie apocalypse, you never know. Kids typically have the urge to buy everything they “want” without really thinking about what that means to their money, but if you use this as an example they may see it in a different light. Help them realize that what they buy effects what they do later in the week/month/year. Show them that when they put their money in a bank it grows faster (like planting more sunflowers). When they stop putting money into the bank account or use that money to buy something it slows down how much money they’re making.

Here’s a way to help Translate:

Sunflower (allowance) $50 (just and example)

Shooting Plant (Bike) $100

Potato Bomb (Candy/Fast Food) $25

If you want to be creative and goofy like myself you can create a money chart with pictures from Plants VS Zombies to help track your kids’ progress. They get allowance = sunflower. When they buy something it represents one of the plants. When something unexpected happens, such as they break a window with their baseball and they have to pay for it, that would be a Zombie.

Now this is economics on a micro level of course, but it’s a great way to talk to your kids about money in a language they can understand and is fun.

So what are your thoughts?

It’s Not What You Sell, It’s What You Believe

I came across this wonderful article on LinkedIN from my favorite magazine the other day online (Harvard Business Review).

A wonderful read for anyone in business, whether it’s sales or not. Basically, as the title suggest, it’s not about the product or service you sell it’s what you believe in that’s ingrained in you that is really going to make you succeed. It really got my brain going on a new marketing direction.

Having this article pop up on my screen couldn’t have come at a better time too. I’ve done a wonderful job with the clients that I have, but it feels I’m in a slump and when you’re in a slump you sometimes question the ways in which you operate. Now don’t get me wrong, always taking the time out to review what you’re doing to make sure it’s running efficiently is good business sense, but you shouldn’t just jump ship because of a slump. Let’s all be honest, I’m in a tough industry. You meet tons of me on any given day. I know I’m different, my clients know I’m different, and my networking partners know I’m different, but how do I convey that to the people I want to meet?

The 3 main points I thought about were at the very end:

What do you promise that nobody else in your industry can promise?

What do you deliver that nobody else can deliver?

What do you believe that only you believe?

Here’s where I wanted to tweak what Tim Cook said and apply it to myself and how I apply it to my business:

(Now remember this is a work in progress, your feedback is greatly appreciated!)

I believe that I’m here to help educate, train, and guide people around finances. That’s not going to change.

I believe in simplifying the complex. I believe in saying let’s dig into this together so that we can focus on priorities and what is meaningful to you.

I believe in deep collaboration and cross-communication between all financial groups from CPA’s & attorneys to bankers, allowing me to be more productive so that I can create plans others cannot.

So what are your thoughts? I would really appreciate any and all constructive feedback!

Until next time wonderful readers!